SOOPS: THE SENIOR CATSTONE PROJECT 

The cat food market is over saturated with many things, most of which have questionable reliability and little transparency. Concerned cat parents have a million choices when it comes to cat food, but making the wrong decision can cause detrimental damage to a cat's health. Alternative options are increasingly expensive and can be inaccessible for some even though we want the best for our cats. Cat lovers don’t always have access to the best quality ingredients but that doesn’t mean they don’t deserve to. We want to show them that there is a place to find everything your cat needs with added environmental transparency.

For my senior capstone, I wanted to create a brand that could tackle the problem of finding affordable and reliable cat food within a competitive market. This project scopes brand identity, packaging, web design, as well as social media and out of home advertising. 

Art Direction, Graphic Design, Amateur Copywriting: Ariel The