MOVIE MARKETING: SHIRLEY

Netflix's Shirley captures the story of activist and political icon Shirley Chisholm in her race to become America's first black female president. To promote her legacy, I was tasked with developing marketing and social media content that matched the ambition and aspiration of a political powerhouse. For this campaign I created print promotional material for Shirley movie screenings in New York, Washington D.C., and Los Angeles. Additionally, I developed the look and feel of social toolkits used to promote the movie across platforms.